Sales Marketing Support
We provide skilled sales professionals, including Sales Motorists, Sales Merchandisers, Sales Promotion Girls (SPG), Sales Promotion Men (SPM), Beauty Advisors, and Crew Members.
Field Sales & Brand Execution
End-to-End Sales Marketing Support
Citra provides trained field teams that help you execute sales, visibility, and brand-building activities consistently across modern trade, general trade, and retail channels.
Brand Promotion
We help your brand stand out at the point of sale through:
- Sales promotion and merchandising execution in-store.
- Sampling and selling activities to drive product trial.
- Product demonstrations, roadshows, and brand events.
Market Development
Beyond daily sales operations, our teams support market development initiatives:
- Brand Distribution – widening numeric and weighted distribution in target channels.
- Brand Activation – in-store and out-of-store activities that build awareness and conversion.
- Research & Survey – store checks, consumer feedback, and competitor mapping to guide decisions.
Field Execution in Action
Strong Sales Force in the Field
Real activations with our promoters, motorist teams, and brand ambassadors executing sampling, visibility, and selling programs across Indonesia.
Why It Works
Strong Sales Force
- Increasing product availability across key channels.
- Delivering customer education and live product experience.
- Driving brand visibility and top-of-mind awareness.
People Development
Monthly Review & Internal Training
Regular coaching, product knowledge, and structured review sessions to ensure our field teams stay skilled, aligned, and motivated.
Developing People, Driving Performance
Structured coaching and performance reviews ensure our outsourced team delivers measurable results for your brand.
Monthly Review Meeting
- Quota & manpower review per channel and region.
- Sales performance vs. target analysis.
- Market insights, issues & action plans.
Internal Training
- Product knowledge & selling skills.
- Sales role-play for real scenarios.
- Planogram & merchandising standards.
- Motivation & mindset reinforcement.
PROMISE SYSTEM
PROMISE 3.0 AI-driven SaaS & SFA Tech
PROMISE 3.0 is PT. Citra Insan Mandiri’s proprietary technology platform designed to deliver real-time visibility, operational control, and measurable performance improvement across field operations.
AI-Based Attendance
Real-time attendance verification to prevent manipulation.
GPS Location Validation
Accurate field presence with anti fake-location control.
Live Performance Monitoring
Centralized dashboard for nationwide workforce oversight.
Promotion Intelligence
Monitor execution, pricing, and competitor activity.
Stock & Price Control
Early detection of OOS and price deviations.
Data-Driven Analytics
Objective performance evaluation based on real data.
Business Impact
- Full real-time visibility of nationwide field operations
- Reduced operational cost and fraud risk
- Faster and smarter decision-making
- Improved ROI for sales and merchandising programs
- Enterprise-ready compliance and audit support
Available Platforms
Sales Marketing Support Team Profile
Smart • Professional • Beauty
Our frontliners represent your brands every day. We build our sales marketing team on three core qualities: product-smart, professional in execution, and a presentable, friendly appearance.
Smart
Smart Promoters
Understand client products and competing brands, know how to position key benefits, and stay flexible in approaching different types of shoppers.
Professional
Professional Attitude
Reliable and honest, disciplined with time and reporting, and always focused on delivering a positive experience for customers and store teams.
Beauty & Appearance
Beauty in Presentation
Clean and neat uniforms, good personal hygiene, and a genuine, friendly smile that helps your brand look welcoming and trustworthy at the point of sale.
Let’s Boost Your Brand’s Sales Execution
Talk to our team and see how we can help grow your product reach and visibility.
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